First Financial Bank is a provider of financial services in the market with the commitment to customer service. Opened in 1934, it currently services the community with six retail banking locations along with seven ATM locations in El Dorado. Additionally, they serve both Arkansas (El Dorado, Little Rock, North Little Rock, Fort Smith, and Jonesboro) and Mississippi (Carthage) with First Financial Mortgage locations. Their agricultural lending division includes offices in Arkansas (El Dorado, Mena, Morrilton, and Fayetteville); Alabama (Enterprise and Fort Payne); Mississippi (Carthage); Texas (Nacogdoches); Georgia (Gainesville); North Carolina (Goldsboro and Monroe); and Delaware (Laurel).